“How can you hit it 300 yards wearing a puffer?” ... AmazingCre’s counterintuitive approach, proven by Woo Do-hwan

[Financial News] The most ruthless enemy golfers face on winter fairways is not just the biting wind.
The thick down jackets golfers pile on to fend off the bone-chilling cold weigh down the backswing and bluntly restrict the body’s rotation at impact.
As a result, golfers have long been forced into a fatal compromise: choosing warmth at the expense of distance and accuracy. Does winter golfwear really have to be a shackle that binds the freedom of the swing?
AmazingCre, which has continually broken the boundaries of performance golfwear, has taken on this long-standing physical limitation head-on. Unveiled through fashion magazines Vogue Korea and GQ Korea, this 26FW editorial signals a major leap—not into mere winter golfwear, but into “high-tech gear” embodying the essence of ergonomics.


The main concept of this collection is “beyond BOUNDARIES,” meaning “going beyond boundaries.”
To give visual form to this raw power, AmazingCre chose actor Woo Do-hwan as its persona. He has recently taken television screens and OTT platforms by storm, proving his formidable acting talent.
Woo Do-hwan’s look in the editorial is far removed from a model’s soft, relaxed fit. The combination of a down jacket, hooded top and sculptural pants, flowing over a physique imbued with weighty charisma and raw wildness, immediately catches the eye.
In particular, the “back view” shots—this season’s signature motif—reveal the structural seam lines crossing the back and the technical graphics in full, artistically capturing the taut tension that surges through a golfer at the top of the backswing.


At the heart of this editorial are three distinctive collections that support golfers’ performance in extreme cold.
The first to catch the eye is the REFLECTIVE VISIBLE PERFORMANCE line. AmazingCre’s signature 3D sculpted patterns, designed to minimize the resistance the body encounters during a swing, are rendered in reflective material.
The engineered seam lines, invisible at first, stand out dramatically whenever they catch the light, creating a visual thrill. The R.V. Performance Smog Accodio Jacket, offering complete protection from wind and water, is the line’s ultimate expression.
The INFINITY AERO SYSTEM, created around the motto “designing air,” is changing the paradigm for winter down jackets.
It uses a bio-adaptive mechanism that redistributes the down’s volume in response to body movement, providing solid protection for the chest and back while special Accodio bands encircle the elbows and sleeves. This is the secret to a nimble, unrestricted follow-through that makes golfers forget they are even wearing winter clothes.

Completing the lineup is the CASHMERE STRUCTURE line, which brings together multiple layers of premium yarn to create a refined look on and off the course, achieving a seamless blend of functionality and high-end luxury.
The days of sacrificing distance under the pretext of wearing thick clothes are over. If you want to hit the ball flush, with not a hair’s breadth of error even on frozen grass, and radiate sharper charisma than anyone else the moment you step into the clubhouse.
Imbued with actor Woo Do-hwan’s intensity, AmazingCre’s technical collection is expected to prove as dependable a weapon for golfers this winter as their caddie bags. 
[email protected] Jeon Sang-il Reporter