Afraid to shake hands? Stop blaming your “constitution” ... Dongwha Pharm launches hyperhidrosis awareness campaign

[Financial News] Even after summer has passed and the weather has cooled, persistent everyday discomfort caused by sweating may be a sign of hyperhidrosis.
Dongwha Pharm said on the 7th that it would run a two-month campaign to provide accurate information about hyperhidrosis and raise awareness of the condition. The campaign aims to help people recognize hyperhidrosis as a manageable condition, rather than dismissing it as a tendency to sweat a lot or a minor summer inconvenience.
The campaign will be conducted online. Clicking on a banner will take users to an information page about the condition, where they can learn about the symptoms and their impact on daily life using the “Criteria for Primary Focal Hyperhidrosis (Hornberger's Diagnostic Criteria)” and the “Hyperhidrosis Disease Severity Scale (HDSS).”
Hyperhidrosis is a condition in which a person sweats more than is needed to regulate body temperature. It mainly affects specific areas such as the palms, soles, armpits and face. Symptoms can worsen not only with temperature but also with anxiety, tension or stress, making the condition likely to cause discomfort regardless of the season.
A study by the Hyperhidrosis Center at Ajou University Hospital analyzed 255 patients with primary hyperhidrosis who visited the center between March 2006 and February 2008. It found that “anxiety or stress” was the most commonly cited factor worsening symptoms, at 95.2%. “Interpersonal relationships” followed at 77.0%, while “heat” (52.4%) and “summer” (50.8%) ranked relatively lower. A total of 87.9% of patients said sweating always interfered with their daily lives.
A Dongwha Pharm representative said, “Many people with hyperhidrosis still think it is simply their constitution and put up with considerable discomfort.” The representative added, “If discomfort in daily life continues regardless of the season, we hope people will consult a medical professional rather than simply putting up with it.”
 
[email protected] Reporter Jung Myung-jin