Urban beauty outlet Off Beauty to deliver through Baemin

[Financial News] Baedal Minjok (Baemin) is teaming up with urban beauty outlet Off Beauty to deliver beauty products at reasonable prices to customers as soon as they place an order.
Woowa Brothers, the operator of Baemin, said on the 7th that Off Beauty, a beauty retailer run by Q&B International, will officially join the “Grocery & Shopping” category of the quick-commerce service on the 8th. The company plans to continue expanding its participating stores, starting with 30 directly operated locations in major areas including Seoul and Busan.
Off Beauty has gained popularity by offering products at discounts of up to 97% off the recommended retail price, either by purchasing products directly from manufacturers or securing inventory such as items from before a packaging redesign. Its range includes around 4,000 cosmetic products from popular brands such as Rom&nd, Dr.G, Tenzero and Beauty of Joseon.
To mark its launch on Baemin, Off Beauty is also running special promotions. Through the end of this month, customers who spend at least 15,000 won will receive free delivery, while first-time customers who spend at least 20,000 won can get an additional 30% off, up to 20,000 won. The promotions also include 20% discount coupons for repeat customers and a first-come, first-served sale offering products from popular brands such as Kundal, Centellian, Rom&nd, VT and AHC at 50% off.
Baemin is expanding its range of beauty products available for immediate delivery through quick commerce, continuing its collaborations with Off Beauty following Lush and Aritaum. The company expects Off Beauty’s arrival on the platform to offer customers in their 20s and 30s, who seek value for money, a faster and more convenient shopping experience.
A Baemin representative said, “We will continue to expand the selection of popular beauty stores and brands so customers can get beauty products as soon as they need them,” adding, “We hope you’ll enjoy popular beauty products on Baemin at reasonable prices and with fast delivery.”
[email protected] Jang Min-kwon Reporter