AMUSE makes backstage debut at Paris Fashion Week

[Financial News] Shinsegae International Inc.’s beauty brand AMUSE took part in backstage makeup at Paris Fashion Week.
According to Shinsegae International Inc. on the 7th, AMUSE collaborated with Italian designer Niccolò Pasqualetti at Paris Fashion Week on the 4th, providing products for backstage makeup at the fashion show. Models who walked the runway completed their makeup with AMUSE products.
Niccolò Pasqualetti is a designer who built a career at Spanish luxury brand Loewe. The designer founded their own brand in 2021 and reached the final round of the 2024 Louis Vuitton Moët Hennessy (LVMH) Prize.
AMUSE plans to use content such as backstage videos and photos from Paris Fashion Week to raise brand awareness in global markets, building on the collaboration.
AMUSE currently operates in 30 countries worldwide, including France, the United Kingdom, the United States, Canada and Thailand. It is expanding its overseas distribution network, including by entering U.S. retail giant Target stores and Nordstrom department stores last month.
An AMUSE spokesperson said, “Through our Paris Fashion Week debut, we have gained public recognition and had the quality of our products recognized by global experts. We will expand the brand’s influence and accelerate our push into global markets.”
[email protected] Kang Myeong-yeon Reporter