Bungaejangter Inc. to Hold First “Bungaejeol” on Hangul Day, Offering Extra Discounts

[Financial News] Bungaejangter Inc. said on the 7th that it will hold its own shopping event, “Bungaejeol,” on the 9th, Hangul Day.
Bungaejeol is a seasonal event that Bungaejangter Inc. holds under a name based on its service. The company has held its own seasonal events each year, including the “Bungae New Year Market” at the start of the year, and has newly introduced Bungaejeol as a special event. Timed for the first day of the holiday period, which begins with the Hangul Day public holiday, the company plans to distribute coupons valid for one day so users can easily buy listings that match their tastes.
The message of this event is “With 37 million items, every day of the year is a day for secondhand trading.” Along with a one-day discount, the event aims to make recommerce—finding and trading items users want whenever they need them—an everyday way to shop.
From midnight on the 9th until 24:00 that day, users can receive an “Instant Coupon” on the dedicated Bungaejeol page in the Bungaejangter app. Users who pay through the secure payment service will receive an instant discount on the purchase amount.
Details of the benefits, including coupon amounts, eligible categories and terms of use, will be announced in the app on the 9th. On the day of the event, Bungaejangter Inc. plans to feature a collection of popular categories on the Bungaejeol page, including digital products, fashion, jewelry, kidult items and trading cards.
Ahead of the main Bungaejeol event, Bungaejangter Inc. has launched a teaser page in its app. Users can browse products across various categories on the page and save items they want before receiving a coupon. They can then use the “Instant Coupon” to buy the saved items on Bungaejeol day.
As of October 1, 37 million items were listed on Bungaejangter across 601 categories. The purchase fee is zero won.
The product selection is especially strong in categories based on users’ personal tastes and hobbies, where they search for and buy items themselves. A wide range of goods are traded, from digital devices such as smartphones, cameras and game consoles to fashion items such as outerwear and sneakers; luxury bags, watches and jewelry; kidult products such as figurines and Lego; and trading cards such as Pokémon cards. Listings for the same model can differ in condition and price, allowing users to compare and choose based on their preferences.
Bungaejangter Inc.’s standard transaction method is escrow-based secure payment. The company holds the money paid by the buyer and settles it with the seller once the buyer receives the item and confirms the purchase. Since the money is not transferred to the seller before confirmation, buyers’ payments are protected even when they trade by delivery without meeting in person. This also helps reduce exposure of personal information, as buyers and sellers do not need to exchange contact or bank account details.
For high-end categories such as luxury goods, watches and limited editions, where prices are high and authenticity checks are important, Bungaejangter Inc. has integrated its authentication service, “Bungae Care.”
[email protected] Jang Mingwon Reporter