Alongside Every Taste... 29CM Unveils New Brand Message

[Financial News] Fashion platform 29CM, operated by MUSINSA, will unveil a new brand message and a dedicated typeface.
According to 29CM on the 7th, the company recently selected “Alongside Every Taste” as its new brand message. The aim is to convey its identity consistently as it expands beyond fashion into lifestyle. The message expresses respect for different tastes and criteria for making choices.
The company also developed a dedicated typeface, “29CM Editorial,” to visually bring its new brand message to life. The typeface conveys an image that is simple yet natural and sophisticated.
29CM plans to use the typeface in various ways across its app, website and content. Starting on the 9th, it will apply the new brand message and typeface across its services, and on the 28th it will set up an experience space at a pop-up store in Seongsu-dong, Seoul. The typeface will be distributed free of charge for anyone to use.
Since 2024, 29CM has expanded into categories including home and lifestyle, kids, food and tickets, while developing taste-based product recommendations as a key competitive strength.
A 29CM representative said, “We will work to spread the value of ‘taste’ that 29CM has long emphasized and enable more people to experience the brand’s assets.”
[email protected] Kang Myeong-yeon Reporter