From a minus-40-degree R&D site to award-winning content: Hyundai Mobis documentary wins three global awards

[Financial News] Hyundai Mobis has won three global content awards with a documentary capturing the daily lives of researchers testing future mobility technologies in temperatures as low as minus 40 degrees Celsius. Rather than simply explaining complex automotive technologies, the documentary tells stories of the challenges and hardships of research and development, earning recognition for the strength of the company’s technology content. The company is differentiating itself not only through its R&D but also through how it presents that work to the public.
Hyundai Mobis said on the 7th that “Why Fight Cold?”, a documentary about researchers’ daily lives at its winter test site in Sweden, had won three awards at major global content awards, including the Cannes Corporate Media & TV Awards in France.
The Cannes Corporate Media & TV Awards is a global advertising festival that recognizes outstanding video content produced by companies. Hyundai Mobis was named a finalist in the Automotive category for the second consecutive year, following last year.
The company also won awards in North America and Asia. After receiving a Silver award at the Telly Awards in North America this past May, it won Grand Prizes in two categories—Documentary and Automotive—at the Muse Creative Awards.
With three wins at global content awards this year alone, Hyundai Mobis’ technology storytelling capabilities are also drawing attention.
The award-winning work is an approximately 20-minute documentary that closely follows researchers developing key chassis technologies for future mobility, including the electromechanical brake (EMB), rear-wheel steering (RWS) and air suspension systems.
The Swedish winter test site where the documentary was filmed is an extreme environment, with temperatures dropping as low as minus 40 degrees Celsius. Hyundai Mobis captured on film the researchers’ development work as they repeatedly tested new technologies and refined them, as well as the tension on site.
A key feature of the documentary is that, rather than foregrounding specialized automotive technologies, it focuses on the people developing them and the process. The approach is said to make the technologies more accessible by explaining them through researchers’ experiences and the challenges they face—subjects that can be difficult for ordinary consumers to understand.
Hyundai Mobis continues to expand its production of content featuring R&D sites. Rather than simply presenting technical specifications or performance, the company also introduces the background and process of development, along with researchers’ experiences.
The company has also continued to earn recognition in Korea’s content sector. This year, Hyundai Mobis won the top prize in the YouTube category at the “2026 Social i-Awards” and the Grand Prize in the Media & Entertainment category at the “ICT Award Korea.”
The company also uses its own branded media platform, “Mobis Live,” as a key channel for sharing technology and recruitment information. “A Humanities Approach to Technology,” which explains complex automotive technologies from a humanities perspective and in everyday language, has accumulated 12 million views over five seasons.
Through “Mobis Jobterview,” which introduces employees’ roles and their actual workplaces, the company provides job seekers with information about different roles and insights into work on site.
Hyundai Mobis plans to continue expanding content based on its technology development sites, raising customers’ and the general public’s understanding of technology while strengthening its brand competitiveness in global markets.
[email protected] Kim Dong-ho Reporter