"Blocking Counterfeit Chinese Cosmetics," Home and Shopping Deploys AI Monitoring

[Financial News] Home and Shopping has introduced an industry-first counterfeit-product monitoring system in partnership with FAIKERZ, an AI-based counterfeit-goods monitoring company.
Home and Shopping said on the 6th that it had established an AI-based monitoring system to prevent the distribution of counterfeit products and protect customers from potential harm. The move comes as brokers distributing counterfeit goods, including Chinese-made fake cosmetics and health functional foods, have recently been caught, prompting the company to take proactive measures.
The AI technology analyzes a range of data, including product images, product names, selling prices, sales patterns, and distribution channels, to identify posts suspected of featuring counterfeit products. If a suspicious item is found, sales will be halted immediately. Home and Shopping will then closely review the explanatory materials submitted by its partner company and verify the product's authenticity before deciding whether to resume sales.
Home and Shopping said, "We are enhancing our counterfeit-product monitoring and quality-control systems so that customers can purchase with confidence."
[email protected] Kim Hyun-cheol Reporter