KCC Engineering & Construction (KCC E&C)'s 'The Greatest of Housework' Surpasses 70 Million Views in 60 Days

[Financial News] The 2026 campaign 'The Greatest of Housework,' unveiled by KCC E&C's residential brand Switzen, surpassed 70 million cumulative YouTube views in 60 days.
KCC E&C said on the 6th that the campaign highlights how ordinary daily life is sustained by someone's time, dedication, consideration and care. It features male and female models of various ages taking care of their homes, without limiting housework to the role of any particular person.
Rather than focusing on the story of a specific family, the campaign uses everyday scenes that anyone may have experienced. It expresses through its title, 'The Greatest of Housework,' the message that household chores, which are repeated every day and easily overlooked, support both individuals' daily lives and family life.
A Switzen official said, "'The Greatest of Housework' is a campaign intended to look again at everyday moments that are so familiar to us that we easily overlook them, and to highlight the value of the unseen effort and consideration they contain."
Switzen has previously introduced campaigns including 'Clash of Civilizations,' 'A Home That Nurtures Tomorrow,' 'The Revival of Family' and 'Let's Go Home,' exploring the meaning of home, family and everyday life.
[email protected] Choi Ga-young Reporter