Looking Ahead to Next Year's Consumer, AI and Economic Trends: Kyobo Book Centre to Host '2027 Trend Preview'

[Financial News] A lecture examining next year's consumer and economic trends, as well as how artificial intelligence (AI) will reshape work, will be held. Four experts in consumer affairs, technology, economics and society will explore changes expected in 2027 from their respective perspectives.
Kyobo Book Centre said on the 6th that '2027 Trend Preview' will be held on the 28th at Construction Hall in Gangnam-gu, Seoul. The event, now in its fourth year, will be held under the theme 'Where Is the 2027 Market Headed?'
The lectures will run from 1:20 p.m. to 6 p.m. A total of 600 participants will be accepted, and applications can be submitted through the Kyobo Book Centre website.
Miyoung Jeon, CEO of Trend Korea Company, will explain consumer trends under the theme 'Trend Korea 2027.' Kim Deok-jin, head of the IT Communication Research Institute, will introduce AI technology and ways to apply it through 'AI 2027: A Guide to Trends and Applications.'
Kim Kwang-seok, who runs the YouTube channel 'The Man Who Explains the Economy,' will analyze domestic and international economic factors under the theme 'The Reversal of Money: Economic Outlook for 2027.' Writer Song Gil-Young will discuss work and the role of humans in the age of AI under the theme 'Vanishing Expertise, Evolving Humans.'
October, when the lectures will be held, is also a period when sales of outlook books increase. According to Kyobo Book Centre's analysis of sales from 2023 to 2025, October sales of trend and outlook books rose by an average of 141.5% from September. The average monthly share of sales was 17.2% in October, 16.4% in November and 15.2% in December, with 48.8% of annual sales concentrated in the fourth quarter.
When annual sales shares are divided by the number of months for comparison, the fourth quarter's average monthly share is about 2.9 times that of January through September. This shows that demand for outlook books is concentrated in the three months before the new year, rather than being evenly distributed throughout the year.
Kyobo Book Centre is also holding a special exhibition of economic outlook books through November 30. Featured titles include 'Trend Korea 2027,' 'Forecast for the Times: The Age of the Hard-Working Human Race,' 'Money Trend 2027' and '2027 Korea Trends.'
A Kyobo Book Centre official said, "As uncertainty grows, readers become more interested in examining changes across multiple fields together rather than relying on fragmented predictions."
[email protected] Jang In-seo Reporter