Zigzag to Showcase Fall New Arrivals with Creators

[Financial News] Zigzag, the fashion platform operated by Kakao Style, is holding a showcase of fall new arrivals created through collaborations between popular shopping malls and creators.
According to Kakao Style on the 6th, Zigzag will sequentially unveil 2026 fall/winter (FW) new arrivals and exclusive products from shopping malls including Blackup, Dearment, Common Unique and LAROOM throughout October. Creators will model the new products themselves and introduce them through content such as live broadcasts and short-form videos.
Blackup will launch its first showcase with dancer Harimu on the same day. On the 19th, Dearment will release content created in collaboration with actor Jung Da-bin, while Common Unique will unveil content made with dancer Uwa. LAROOM will hold its showcase on the 26th.
Zigzag has been expanding its collaborations between creators and shopping malls this year. Morent, which introduced fall new arrivals with a fashion creator last August, saw its transaction value increase by 3076% year on year during the two weeks following the release of the content.
A Kakao Style official said, "Recently, shopping malls have been expanding their own in-house products and establishing themselves as individual brands. We will strengthen branding support centered on creator collaborations."
[email protected] Kang Myung-yeon Reporter