"Get Ready for Fall Beauty"... Coupang Holds 'Beautiful Day' for Wow Members
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- 2026-10-06 08:53:55
- Updated
- 2026-10-06 08:53:55

[Financial News] Coupang is holding a beauty product discount event for the fall change of seasons.
According to industry sources on the 6th, Coupang is running 'Beautiful Day' for Coupang Wow members through the 18th. Sixteen brands, including TRUTH OF BEAUTY, Banila Co., Dr. Jart+, Rom&nd and AESTURA, are participating and offering about 2,000 skincare and makeup products at special prices.
The event was organized to meet the growing demand for skincare as daily temperature swings widen and the weather becomes drier. Two sections, 'Beautiful Morning Routine' and 'Beautiful Night Routine,' will help customers find products suited to their skin conditions and lifestyles.
The Beautiful Morning Routine section features base makeup suitable for layering with other products, along with skincare items such as glow serums. Featured products include the Age20's Signature Essence Cover Pact and the Banila Co Clean It Zero Calming Cleansing Balm.
The Beautiful Night Routine section presents creams and soothing spot treatments for calming the skin, as well as lip and eye makeup products. Key products include AESTURA Atobarrier365 Cream Plus, Giverny Close Fit Cover Cushion Foundation and Etude My Lash Serum.
Discount benefits are also available. Every day at 7 a.m., the Coupang Wow member-only 'Gold Box' will offer popular fall beauty products at special prices in limited quantities.
A Coupang representative said, "We have gathered a variety of popular products to help address skin concerns during the fall season," adding, "We will continue to offer events tailored to the needs of Coupang Wow members."
[email protected] Jang Yu-ha Reporter