MIERO FIBER Expands Beyond Beverages into Candy with 'MIERO FIBER V Candy'

[Financial News] HYUNDAI PHARMACEUTICAL's long-running beverage brand 'MIERO FIBER' is expanding into candy.
HYUNDAI PHARMACEUTICAL announced that it had launched 'MIERO FIBER V Candy,' the brand's first candy product, and would sell it through channels including OLIVE YOUNG.
Drawing on its experience managing MIERO FIBER for many years, HYUNDAI PHARMACEUTICAL has expanded its lineup with beverages such as 'MIERO FIBER Salt Lemon,' 'MIERO FIBER Sparkling Zero Sugar' and 'Miero Cider Energy,' as well as the health functional food 'Miero Fiber DayTok.' With the new product, the company has extended the brand beyond its beverage-focused offerings into candy.
MIERO FIBER V Candy uses organic cactus fruit concentrate powder from Nexira, a premium French ingredient company, as its main ingredient. It contains 5,000 mg of the ingredient per 32 g serving. The product also contains centella asiatica extract powder, bromelain and red beet juice powder, along with vitamin C, hyaluronic acid and collagen as additional ingredients.
The product consists of 20 sweet-and-sour plum-flavored tablets. Unlike the existing beverage-format products, it is easy to carry and consume, allowing consumers to experience the brand in a new way in their daily lives, the company explained. OLIVE YOUNG will offer a special-edition package containing sticker seals featuring the six members of TWS, the model group for MIERO FIBER.
A HYUNDAI PHARMACEUTICAL official said, "This product was designed to allow consumers to encounter MIERO FIBER in more diverse ways," adding, "We plan to continue expanding our product lineup and broadening our consumer touchpoints by reflecting changing consumption trends."

[email protected] Jung Myung-jin, Reporter