[New Book] Today's Sensibility

[Financial News] How do artifacts in display cases become objects on desks and dining tables? The new book "Today's Sensibility" explores how to connect cultural heritage with consumers' everyday lives through the planning process behind Muds, a museum merchandise brand.
Kim Mi-kyung, head of the Merchandise Business Division at the Cultural Foundation of National Museum of Korea, recounts the successes and failures she experienced over the past decade while developing products and growing the brand. Drawing on specific examples, including Pensive Bodhisattva miniatures and “Drunken Scholar Trio” color-changing cups, she explains how the distinctive features of artifacts are incorporated into merchandise.
The book emphasizes the need for both a perspective that understands the history and meaning of artifacts and one that recognizes the tastes of the people who will actually use the products. It also covers developing merchandise tailored to different age groups and seasons, collaborating with companies, and maintaining a balance between public value and commercial appeal. Readers can gain insight into the judgments and principles of planners as they turn cultural heritage into products and brands.

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