From Fall Clothes to Heating Appliances...E-Commerce Platforms Kick Off Fall Shopping Battle

[Financial News] The "fall shopping battle" among e-commerce platforms, including Gmarket and SSG.COM, is getting fully underway. Competition to attract customers is intensifying as companies expand their discounted offerings—from new fashion and beauty products to seasonal foods and appliances for the winter—and enhance coupon and gift benefits.
According to the e-commerce industry on the 4th, 11st is holding its Monthly 11th Day Sale through the 11th. The event features an expanded selection tailored to fall demand, including seasonal appliances, food and beverage e-coupons, domestic accommodations, and new fashion and beauty products.
To help customers prepare for the cold in advance, seasonal appliances will be offered at special prices through time deals. Accommodation packages at Seoul Land, Sol Beach Jindo, Sol Beach Yangyang, and Inspire Entertainment Resort will also be available at discounted prices, targeting demand for fall outings. In fashion and beauty, 50 brands, including Bean Pole and NEPA, are participating, with four to six brands' flagship products discounted each day.
In addition to product discounts, 11st has expanded its coupon benefits. Its "relay coupons" encourage repeat purchases during the event by offering customers a larger discount the day after they use an initial coupon. Shopping cart coupons and fashion and beauty-specific coupons will also be available to members of the free 11st Plus program.
Gmarket is offering discounts focused on fall foods and beauty products for the seasonal transition. During its Monthly First Sale, which runs through the 5th, 1,000 special-price products will be discounted by up to 60%. Held regularly from the first day of every month, this month's event offers enhanced benefits aimed at demand for food and beauty products driven by the change of seasons.
The "On-Air Hot Deal" section brings together and sells products featured in videos starring actor Lee Sung-min, the advertising model. Seasonal fruit, Korean pork, ramen, and products from popular brands such as bibigo will be offered at special prices. The "Beauty Deal" section provides an additional gift with every product. Customers who purchase a Torriden serum will receive a cream miniature, while those who buy an Avène lotion will receive a miniature of the same product.
Event-specific coupons are also available in addition to product discounts. Three types of 5% coupons, offering discounts of up to 30,000 won depending on the purchase amount, will be issued daily. For beauty products, 6% coupons offering discounts of up to 5,000 won on purchases of at least 20,000 won will be provided without a limit on the number of uses, adding to the benefits.
SSG.COM has prepared a broad range of discounted items, from fall and winter clothing to appliances and home living products, to meet holiday shopping demand. Accordingly, it is holding the "Golden Holiday Shopping Express" through the 5th, offering discounts of up to 75% on major fashion, beauty, appliance, and home living products.
In the fashion and sports category, STACCATO shoes will be discounted by up to 75%, while K2 padded jackets and Discovery Expedition jackets will each be discounted by up to 60%. Adidas Galaxy 8 running shoes will be sold at a 40% discount. During the event, new customers who pay at least 40,000 won with SSG PAY will also receive a 10,000-won discount coupon.
Kim Il-seon, head of lifestyle at SSG.COM, said, "We have prepared a variety of shopping benefits for the extended holiday. We hope customers will purchase not only fall's new products but also items available exclusively at SSG.COM at reasonable prices."
[email protected] Jang Yu-ha Reporter