From Shopping to K-Culture Experiences: Companies Sought for Participation in the Korea Grand Sale

The Visit Korea Committee, chaired by Lee Boo-jin, announced on the 1st that it is recruiting companies to participate in the 2027 Korea Grand Sale, a shopping, culture and tourism festival for international visitors, through November 30.
The Korea Grand Sale is a shopping, culture and tourism festival that has been held since 2011 to attract international tourists during the winter and promote tourism spending. This year's event will run for 53 days, from December 23 through February 13 of the following year.
Eligible companies are those offering products or benefits that international tourists can use or purchase. The recruitment covers seven categories: shopping, lodging, food and beverages, experiences, transportation, beauty and wellness, and convenience services.
Participating companies will receive support for overseas promotion through the official Korea Grand Sale website and social media, as well as country-specific online advertising.
They will also have opportunities to promote their brands and benefits through welcome centers and the mobile pop-up Play Truck, which will operate at major tourist hubs including Seoul, Busan and Gangwon State during the event. Outstanding participating companies will be selected and honored after the event.
[email protected] Jung Soon-min Reporter