From National Seal Keycap Keyrings to K-Fashion... Galleria Department Store Targets Tourists During China's National Day Holiday

[Financial News] Galleria Department Store is targeting demand from international tourists during China's National Day holiday by showcasing Korean cultural content and shopping benefits.
According to industry sources on the 2nd, Galleria Department Store is holding the global promotion "Luxury Hall in Seoul" at Galleria Luxury Hall through the 7th. Held for the second time this year following the April event, the promotion features pop-up stores, culinary content, and customized shopping services for international customers.
Most notably, the store will open the first offline pop-up store for the "National Seal Keycap Keyring Set" from MU:DS, the official merchandise brand of the National Museum of Korea. The product sold out shortly after going on sale online. The pop-up will also unveil new products for the first time, including the Golden Silla Keycap, Jinmyosu Keycap Keyring, and Yumul Wansang Bookmark. The collection is characterized by its modern reinterpretation of traditional cultural elements.
Domestic designer brands will also be featured. The JTK Artisanal pop-up will showcase its new collection, while Songzio will introduce its 2026 fall-winter collection and Disney collaboration collection. Pop-ups will also be held for Heroes of Korea, a Korean niche fragrance brand inspired by historical figures from Korean history, and Glow, an emerging lifestyle beauty brand.
At the food hall Gourmet 494, visitors can explore Korean foods such as rice cakes and gomtang. Participants include Pyeon, which offers a modern interpretation of traditional rice cakes; Gusu Seoul, which uses Korean flavors and ingredients; Sanche, a gomtang brand; and Yasim Janggi-tteok, made by naturally fermenting locally produced non-glutinous rice for 15 hours.
Shopping benefits for international customers have also been expanded. New members of the international-only Global Membership program will receive a 5% discount coupon and a beverage voucher. Customers who spend at least 500,000 won in combined purchases on a single day during the event will receive Galleria gift certificates equivalent to 7% of their purchase amount, depending on how much they spend.
Customized services have also been prepared for international VIP customers. During the event, top-tier Global Membership customers can use the Personal Shopper Room (PSR), a personalized shopping service, through advance reservations. VIP customers of Chinese and Taiwanese travel agencies will be offered complimentary access to the global lounge at Galleria Luxury Hall.
A Hanwha Galleria official said, "We organized this event so that international customers can enjoy Korean-themed content and a special shopping experience together at Galleria Luxury Hall during China's National Day holiday," adding, "We will continue to showcase differentiated content and services for international customers."

[email protected] Jang Yu-ha Reporter