European Products via Rocket Jikgu... Coupang Opens 'Europe Store'

[Financial News] Coupang has expanded its Rocket Jikgu service to Europe to meet growing demand for overseas direct purchases.
According to industry sources on the 2nd, Coupang opened the Rocket Jikgu Europe Store the previous day, offering products from popular European brands in categories including health supplements, food, beauty and baby products.
The Europe Store features 80 brands and around 380 products from countries including Germany, Italy and Switzerland. Coupang established the store in response to steadily growing customer demand for European brands across various categories.
One of the leading brands is HiPP, a German organic baby-food brand. HiPP began with baby food developed by a German baker for his twins about 120 years ago. Based on its organic production principles and quality management, the company has expanded its product line to include formula, baby food and snacks.
Swiss hair-care brand RAUSCH has also joined the store. With a 135-year history, RAUSCH develops products based on herbal research and its proprietary extraction technology, while manufacturing its main products in Switzerland.
Other available brands include German nutritional-supplement brand Orthomol, Italian personal-care brand Borotalco and coffee brand Cherico. To celebrate the store's opening, Coupang will provide customers who purchase products from the Europe Store with discount coupons worth up to 3,000 won throughout October.
Coupang launched its U.S. Rocket Jikgu service in 2017 and has since expanded it to regions including Hong Kong and Japan. The opening of the Europe Store has further broadened the range of products available. Wow members receive unlimited free shipping and can receive their orders within three to five days.
Coupang is also running a Global Shopping Day promotion through the 7th. This overseas direct-purchase event begins on the first day of each month and features around 40,000 products from global brands across various categories, including European products, home appliances and digital goods, fashion, health supplements, food, home and kitchen, and camping.
A Coupang representative said, "Customer demand for European brands in various categories, including health supplements, food and beauty products, is steadily expanding." The representative added, "We will continue to strengthen our global product offerings so that customers can enjoy popular products from around the world more conveniently."

[email protected] Jang Yu-ha Reporter