MUSINSA Launches Second Seoul Forest Revitalization Project with 16 Stores Participating

[Financial News] MUSINSA is holding an event to revitalize the commercial district around Seoul Forest to mark the fall outing season.
MUSINSA said on the 2nd that Season 2 of the local partnership campaign 'Dasi, Seoul Forest' will be held around Seoul Forest through the 14th.
The Seoul Forest project aims to revitalize the commercial district by showcasing fashion and lifestyle brand stores. MUSINSA held the first 'Dasi, Seoul Forest' campaign last April, centered on Atelier Street in Seoul Forest.
The campaign includes 16 stores: 11 brands available on MUSINSA and five stores directly operated by MUSINSA. Participating stores include fashion brands such as FR8IGHT, YURT, GENERAL IDEA and PUMA Korea; lifestyle brands such as GBH and Sabre Paris; and MUSINSA-operated stores including MUSINSA RUN, MUSINSA Bag & Cap Club, 29CM HOME and 29CM KIDS Seoul Forest.
MUSINSA is focusing on driving actual purchases and sales growth. During the event, it will hold a receipt verification event for customers who spend at least 10,000 won at participating stores, while offering store-specific discounts and free gifts.
It will also distribute a shopping map showing the locations of participating stores around Seoul Forest. Store information will be provided in Korean and English to improve accessibility for foreign tourists.
MUSINSA plans to use the traffic it has built online and its content-planning capabilities to help participating stores attract customers and increase sales.
A MUSINSA official said, "We will pursue mutually beneficial initiatives so that the Seoul Forest commercial district can establish itself as a new shopping street in Seongsu-dong."
[email protected] Kang Myeong-yeon Reporter