NMIXX to Appear on Eastar Jet Aircraft

[Financial News] Eastar Jet is partnering with girl group NMIXX on joint marketing targeting domestic fans and overseas visitors to Korea. The collaboration will feature NMIXX content across everything from boarding passes to in-flight services, while NMIXX images will also be displayed on the aircraft.
Eastar Jet announced on the 2nd that it would launch joint marketing activities to coincide with NMIXX's comeback with its sixth mini album, 'Strange Muse.'
NMIXX is a six-member girl group under JYP Entertainment, consisting of Lily, Haewon, Sullyoon, Bae, Jiwoo and Kyujin. Eastar Jet plans to connect NMIXX's overseas fan base with its international flight network and expand its engagement with foreign customers. In particular, it will introduce collaborative content in areas where NMIXX remains active, including Taiwan and Japan, to raise interest in traveling to Korea.
First, photos of NMIXX members will be featured on international boarding passes. Paper boarding passes for flights departing Korea will include NMIXX concept photos, while online boarding passes for flights departing overseas will randomly feature a photo and handwritten message from one of the six members. Starting on the 20th, greetings recorded by the members themselves and songs from the new album will be played on board.
From November, Eastar Jet plans to operate an NMIXX-liveried aircraft featuring images of the group's members on its fuselage. Passengers on the aircraft will receive items such as unreleased photo cards of the members wearing Eastar Jet uniforms.
To commemorate the collaboration, Eastar Jet will also launch an event through its official social media channels starting today, giving away items such as NMIXX photo cards bearing the members' handwritten signatures. Details of the promotion are available on the Eastar Jet website.
An Eastar Jet representative said, "We have incorporated collaborative content into boarding passes and in-flight services so that domestic and overseas fans can meet NMIXX throughout their journeys when they travel. We will expand our points of contact with customers by offering domestic fans a new boarding experience and overseas fans the joy of traveling to Korea."
[email protected] Jung Won-il Reporter