"Let's capitalize on the extended holiday shopping boom"... Lotte Department Store - Daejeon Branch stages fall shopping-themed events

[Financial News] Lotte Department Store - Daejeon Branch has launched an aggressive campaign to attract customers during October's extended holiday period.
 Lotte Department Store - Daejeon Branch announced on Oct. 1 that it will stage major shopping-themed events from Oct. 1 to 18, including its Fall Regular Sale as well as sports, baby and children's, beauty and wedding promotions.
 October is a signature peak season for the retail industry, with the number of purchasing customers ranking second only to December because holidays are concentrated during the month. Accordingly, Lotte Department Store - Daejeon Branch plans to attract local shoppers with differentiated discounts and a diverse range of content.
 During the Fall Regular Sale, which runs from Oct. 1 to 11, products from participating major brands, including fall/winter new products, will be offered at discounts of up to 40%. Customers will also receive gift certificates worth 5% to 10% of their weekend purchases. From Oct. 2 to 5, a separate promotional event will provide gift certificates worth 7% of purchases made with Lotte Card or Hyundai Card.
 Lotte Active Week, running from Oct. 1 to 18, is also drawing attention as it targets the seasonal increase in outdoor activities. The North Face will hold Super Week from Oct. 1 to 14, offering trekking shoes, jackets and down products at discounts of 30% to 70%. National Geographic will mark its 10th anniversary with a promotion offering popular products at prices from 10 years ago. In addition, 5% discount coupons for sports and golf products will be distributed on the department store's mobile app on Oct. 9 and 16 on a first-come, first-served basis.
 The Kinder Universe Fair, running from Oct. 1 to 8 and featuring children's and baby brands, will offer discounts of 10% to 20% along with exclusive gifts. The Luxury Beauty Festa, held from Oct. 2 to 18, will feature department-store-exclusive cosmetics gift sets and card-related promotional benefits. For couples-to-be during the peak wedding season, the Lotte Wedding Fair, running from Oct. 2 to 11, will offer double mileage accrual and additional gifts with appliance purchases.
 Beyond simple price discounts, the events will also feature experiential pop-up stores and content tied to the local community to encourage customers to spend more time at the department store.
 An official from Lotte Department Store - Daejeon Branch said, "We have strengthened tangible customer benefits to coincide with the extended holiday period and the fall outdoor activity season," adding, "We will improve satisfaction among local customers through differentiated product planning and promotions."

[email protected] Kim Won-jun Reporter