Daesun Distilling to Officially Sponsor Busan International Rock Festival for Eighth Consecutive Year

[Financial News] Busan-based local company Daesun Distilling announced on the 1st that it will serve as an official sponsor of the Busan International Rock Festival, which will take place from the 2nd to the 4th around Samnak Eco Park in Sasang District, Busan.
Daesun Distilling has continued sponsoring the rock festival for eight consecutive years since signing an annual sponsorship agreement with the Busan Culture and Tourism Festival Organizing Committee in 2019. Its cumulative sponsorship has surpassed 1.7 billion won this year.
To strengthen its engagement with festivalgoers, Daesun Distilling will operate a dedicated brand promotional booth and an atmospheric pop-up lounge called Daesun Bar (DAESUN BAR).
Daesun Distilling CEO Choi Hong-seong said, "We are honored to join the Busan International Rock Festival, which represents Korea, as its official partner for the eighth consecutive year. We ask citizens for their continued affection and interest so that Daesun Distilling, as Busan's only locally produced soju brand, can contribute to the development of local culture and the arts despite the fierce competition."
In addition to the rock festival, Daesun Distilling is working with the local community by supporting major regional events such as the Busan Fireworks Festival and Busan Port Festival. It is also taking the lead in sponsoring major sporting events held in Busan, including the Busan City Football Association Chairman's Cup Soccer Tournament, the Suyeong District Cup National SUP Competition, the High School Choi Dong-won Award, and LIV Golf Korea. 
[email protected] Kwon Byung-seok Reporter