CJ Olive Young to Nurture 30 Small and Midsize Brands with Ministry of SMEs and Startups, Support Global Expansion

[Financial News] CJ Olive Young is supporting the expansion of sales channels for promising small and midsize brands in South Korea and overseas.
CJ Olive Young said on the first that its third K-Super Rookie with Young program, operated with the Ministry of SMEs and Startups, will support 30 companies this year. The number has increased from 20 companies in the program's inaugural year. Rather than selecting companies through an open call, the program chose promising businesses verified through the ministry's K-Strategic Export Product Development Program.
Starting this month, the selected companies will be showcased for six weeks at Olive Young New Arrivals displays in 23 major OLIVE YOUNG stores nationwide, including Gwanak Town and Olive Young Seomyeon Town.
After evaluating customer response and growth potential, the program will provide sales-channel expansion support in South Korea and overseas to 10 brands. From the 16th of next month through the end of the year, it will support sales through domestic online malls and cross-border purchases on global malls. The support will also include marketing initiatives such as Olive Young New Arrivals online promotions, live commerce, and promotional content. After the program ends, the brands will receive customized consulting based on actual data.
House of B, a brand selected last year, has achieved results by entering OLIVE YOUNG stores in South Korea and OLIVE YOUNG's Pasadena store in the United States, where it has established a foothold.
An OLIVE YOUNG representative said, "Through the program, we will help small and midsize brands develop the self-sustaining capabilities to compete on the global stage and contribute to creating a healthy virtuous cycle throughout the K-beauty ecosystem."
[email protected] Kang Myung-yeon Reporter