LG Household & Health Care's Dr. Groot Wins First U.S. Allure Beauty Award

[Financial News] LG Household & Health Care's scalp-care brand Dr. Groot has won the 2026 Allure Best of Beauty Awards for the first time in the brand's history.
According to LG Household & Health Care on the 30th, Dr. Groot's Scalp Revitalizing Solution Hair Thickening Shampoo and Scalp Revitalizing Solution Hair Thickening Conditioner were selected in the 'Best Fine Hair Shampoo & Conditioner' category.
The Allure Best of Beauty Awards, which marks its 30th anniversary this year, selects winners after editors at U.S. publication Allure and beauty experts directly test the products.
The winning products contain biotin and encapsulated prebiotics to help keep the scalp healthy.
Dr. Groot plans to use the award in marketing across North American online and offline distribution channels, including Amazon, TikTok Shop and Sephora.
An LG Household & Health Care representative said, "This award means that local beauty experts have recognized the 'scalp-first' brand positioning we have built since the early stages of entering the U.S. market. As we begin to significantly expand our U.S. business, it will help strengthen the brand's credibility."
[email protected] Kang Myeong-yeon Reporter