From Shenyang, China, to the Three Northeastern Provinces: "Expanding K-Content Cooperation"

[Financial News] The Ministry of Culture, Sports and Tourism (MCST) and KOCCA said on September 30 that they had successfully concluded the Korea-China Content Business Exchange, held in Shenyang from September 19 to 25.
The event was organized to expand the regions through which K-content enters China—from major cities such as Beijing and Shanghai to the country's three northeastern provinces, including Liaoning Province, Jilin Province and Heilongjiang Province—and to identify new market opportunities. 

Nineteen Korean content companies specializing in animation, characters, webtoons and web novels participated in the exchange. The companies held one-on-one consultations with representatives of animation companies and production houses in China's three northeastern provinces to explore cooperation in joint production, investment attraction and intellectual property (IP) licensing.
During the event, 329 consultations were held, generating a consultation amount of KRW 16.4 billion, and 10 memorandums of understanding (MOUs) were signed. The agreements covered the local distribution of Korean IP, the operation of K-IP pop-up stores and joint production.

Alongside the business consultations, a K-pop cover dance competition, the Korea-China Cultural Content Industry Development Forum and an exhibition held in connection with Korea Week were also organized. Local visitors enjoyed K-pop through the cover dance competition and encountered both Korean content and food through on-site promotional activities involving the Korea Agro-Fisheries & Food Trade Corporation (aT) and CJ Group.
At the Korea-China Cultural Content Industry Development Forum, participants discussed the use of technology and opportunities for joint projects under the theme, 'The Current Status of Video Content Development and Collaboration Opportunities Through the Convergence of Artificial Intelligence (AI) Technology.'
Kim Gi-heon, head of KOCCA's Beijing Business Center, said, "This event is significant because Korean content companies were able to meet directly with local companies in China's three northeastern provinces and open up new business opportunities." He added, "We will continue to expand our local networks and further strengthen our support so that outstanding K-content and intellectual property (IP) can enter various regions and industries across China and lead to tangible export results."
[email protected] Shin Jin-a Reporter