"Minimalism Comes to Cosmetics, Too"—CJ OnStyle Launches French Organic Skincare Brand in Korea

[Financial News] As "slow aging"—the pursuit of delaying skin aging and maintaining healthy skin for as long as possible—emerges as a major trend in the beauty industry, CJ OnStyle is introducing French organic skincare brand Les Poulettes to South Korea.
According to industry sources on the 30th, CJ OnStyle will officially launch Les Poulettes' signature product, Oat Skin Renewing Cream, on the Choi Hwa-jung Show that day. Les Poulettes is sold at department stores in Paris, including Printemps and La Samaritaine, as well as at local organic specialty stores and aesthetic centers.
In South Korea, the brand is highlighting "skin minimalism" in line with the slow-aging trend. Instead of using multiple products in several steps, the approach uses a single product to care for the face, neck and décolletage.
Oat Skin Renewing Cream is formulated with Avena Renewing Complex, which contains extracts from organically grown oats cultivated in France's Auvergne region. It is a dual-functional cosmetic designed to improve wrinkles and brighten the skin, and is also used at aesthetic centers in France.
Les Poulettes has obtained organic certifications from Ecocert's COSMOS ORGANIC and Cosmébio. Starting with this cream, CJ OnStyle plans to expand its lineup of products sold in South Korea to include items such as serums.
A representative of Les Poulettes said, "We want to share the skincare know-how that French women have developed over many years with Korean consumers, who have a high level of interest in and knowledge of beauty."

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