Daesang’s Chung Jung One Undertakes First 'Pasta Sauce' Package Redesign in 12 Years

[Financial News] Daesang’s Chung Jung One is carrying out a complete package design overhaul for all of its pasta sauce products for the first time in 12 years.
According to Daesang on the 30th, the redesign visually expresses Chung Jung One’s brand heritage by incorporating the brand identity’s (BI) elliptical design element throughout the packaging.
The company also adopted a simple, modern design and prominently placed the product names on the front to improve visibility. Different colors are used for sauce varieties such as tomato, cream, and rosé, enabling consumers to identify and choose their preferred products more intuitively.
Daesang also launched new tomato pasta sauce products featuring the redesigned packaging. Inspired by a chef’s recipe, the products are designed to maximize the natural flavors of their ingredients. The lineup consists of two varieties: Chung Jung One Pomodoro Pasta Sauce and Chung Jung One Napolitan Pasta Sauce.
To commemorate the launch, Daesang is holding various events on its official online mall, Jungwon e-Shop. Throughout October, the two new tomato pasta sauces will be offered at discounts of up to 46%. Among customers who write product reviews by November 5 after making a purchase, 20 will be selected by lottery to receive department-store gift certificates.
Yang Seung-cheol, head of Daesang’s C Sauce BO, said, "We will continue to lead the industry by introducing Chung Jung One’s unique pasta sauces that reflect changing consumer trends and diverse consumer preferences."
[email protected] Kim Seo-yeon Reporter