'Buying a Phone'? Get a Quote Before Shopping Around! ... Soomgo Partners with SKT
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- 2026-09-29 11:32:55
- Updated
- 2026-09-29 11:32:55
Soomgo announced on the 29th that it had opened an SK Telecom Brand Store in its app, allowing users to compare phone purchase terms at official authorized dealerships.
Users enter their preferred location, phone model and subscription terms, and nearby T world stores send them customized quotes. They can compare the terms and benefits offered by each store before choosing which one to visit. The final consultation and phone activation take place at the selected store.
The service is intended to reduce the inconvenience of visiting multiple dealerships in person to check phone purchase terms. Customers considering the latest smartphones, including the recently unveiled iPhone 18 Pro and iPhone 18 Pro Max, can also receive quotes before visiting a store.
The partnership focuses on connecting prospective buyers online with local dealerships. Users can find stores that match their preferred conditions in advance, while dealerships can provide quotes to potential customers in nearby areas in addition to walk-in visitors.
Soomgo has expanded its quote-matching model, previously used for lifestyle services such as moving and interior design, to the phone activation market. Official SKT-authorized dealerships will join the Brand Store. Soomgo is also holding an event in which users who check quotes can enter a drawing to win prizes.
An SKT official said, "We have improved customers' preliminary search process by extending the professional consultation capabilities and trust of official offline dealerships online. We will also provide local dealerships with new touchpoints for reaching customers."
A Soomgo official said, "We will reduce the fatigue customers have experienced from shopping around for phones and provide dealerships with a new online sales channel."
[email protected] Yoon Hong-jip Reporter