Maeil Dairies heads to university festivals, aiming to win over people in their 20s with 'Maeil Dopamine Charging Station'

[Financial News] Maeil Dairies is strengthening communication with Generation Z as the fall university festival season gets underway.
Maeil Dairies will operate an experiential event booth called 'Maeil Dopamine Charging Station' at major universities in Seoul this fall, the company said on the 29th.
Maeil Dopamine Charging Station is an experiential space designed to provide healthy and enjoyable stimulation to college students worn out by their studies and job preparation.
The booth made its debut at the university festival at Yonsei University Sinchon Campus on the 22nd and concluded successfully amid an enthusiastic response from students. It will return from Oct. 1 to 2 at the university festival at Hanyang University Seoul Campus.
The booth features event programs that allow students to participate naturally while enjoying the festival atmosphere. Visitors who complete membership registration on the Maeil Dairies official online store receive a chance to use a capsule-draw machine. Participants who draw a capsule receive one of Maeil Dairies' popular products as a prize, selected and distributed at random on site.
The prizes include Maeil Dairies' signature products and nutritious snacks, selected with both college students' trendy tastes and health in mind. The products include Maeil Soymilk 99.9 Seoritae, Maeil Bio Zero Sweetie Grapefruit and Almond Breeze Coffee.
The company also showcased its recently launched product, 'Amazing Oat Matcha.' Amazing Oat Matcha combines a 100% Finnish premium oat base with Korean matcha and green tea to deliver a clean, rich flavor.
A Maeil Dairies official said, "We will continue to communicate with consumers in their 20s and create opportunities for them to experience a variety of products."


[email protected] Kim Seo-yeon Reporter