"Don't Go All In Recklessly"—LeoJ Shares the Keys to Startup Success with Young Entrepreneurs at UOS

[Financial News] The key to succeeding in youth entrepreneurship and content creation is risk management: continuing to experiment after putting safeguards in place rather than taking reckless risks, along with accurately understanding customers' needs through 'metacognition,' experts advised.
The University of Seoul Campus Town said on the 29th that it had invited beauty creator LeoJ to give a special Impact Learning & Mentoring lecture for young entrepreneurs and university students on the 21st. LeoJ, an influencer with 11 years of experience, shared practical know-how gained in the business field as a speaker.
LeoJ emphasized the importance of managing risks in the early stages of a business. "At the beginning of my YouTube career, rather than quitting everything to go full-time, I first built psychological and financial safeguards by continuing my studies and working part-time," he said. "When you never let go of what you love and keep trying, you develop a powerful competitive edge that sets you apart."
He then identified the ability to view oneself and the market objectively as a key element of planning and business growth. "In both content creation and business, the ability to understand what viewers and customers expect from you is crucial," LeoJ explained. "It is important to identify the information and trends that others need and want to see, rather than focusing on what I want to show."
LeoJ, a graduate of the Department of Philosophy at UOS, also shared his experience of pursuing a field different from his major during his university years. He explained how he created opportunities for himself, starting with earning certifications during his military service and eventually being recruited by an agency. He also spoke with young people concerned about career choices and managing burnout.
The special lecture was organized to enhance the practical skills of young entrepreneurs and representatives of resident companies. Hwang Ji-eun, head of the UOS Startup Support Center, said, "I hope the candid advice of a creator who has pioneered a new path will help lower the barriers to entrepreneurship for young people." She added, "We will do everything we can to support local young people and resident companies in turning their ideas into business results." 

[email protected] Kim Man-ki Reporter