Humedix Expands Elravie Re2O's Pharmacy Presence to 300 Locations

[Financial News] Humedix's cosmetics brand 'Elravie Re2O' is expanding its pharmacy distribution.
Humedix, a Huons Group company, announced on the 29th that Elravie Re2O is now available at 300 pharmacies nationwide. The expansion comes about three months after the company began pharmacy distribution by signing a business agreement with integrated pharmacy platform Baropharm in June.
Elravie Re2O is a functional cosmetics brand developed based on Humedix's experience in dermatology and aesthetics. Its products use the proprietary blended ingredient 'ECMiracle' and promote skin barrier improvement and enhanced elasticity.
Humedix believes the market for related cosmetics is expanding as demand grows among consumers seeking to care for skin sensitized by dermatology procedures. The company explained that some of the brand's products, including active ampoules and booster creams, have temporarily sold out during online sales.
Humedix plans to expand its distribution network for consumers seeking post-dermatology-procedure care products by increasing the number of pharmacies carrying its products.
A Humedix representative said, "More consumers are looking for home-care products to help their skin recover and receive care after dermatology procedures," adding, "We plan to continue expanding our pharmacy distribution network."

[email protected] Jung Sang-hee Reporter