CJ CheilJedang's bibigo Steps Up Push into Latin America with Participation in 2026 Mexico K Expo

[Financial News] CJ CheilJedang is stepping up its push into Latin America through its K-food brand bibigo.
According to CJ CheilJedang on the 28th, the company operated a bibigo booth at the 2026 Mexico K Expo, held from the 24th through the 27th at World Trade Center Mexico City.
K Expo is an event that showcases various consumer-goods industries, including K-content, K-food and K-beauty, in one place. The Ministry of Culture, Sports and Tourism (MCST) and the Korea Creative Content Agency (KOCCA) have organized it since 2022 to support Korean companies' entry into overseas markets.
The bibigo booth was designed as an interactive space to attract visitors' interest. CJ CheilJedang created digital content using the intellectual property (IP) of K-pop artist ALPHA DRIVE ONE, bibigo's global brand ambassador, along with an artist-themed zone to encourage participation from local K-pop fans.
A motion game that had visitors use their body movements to express the diverse Korean flavors introduced by ALPHA DRIVE ONE proved especially popular.
CJ CheilJedang also offered visitors samples of Hetbahn drizzled with bibigo gochujang sauce, along with bibigo ramen, K-sauce and seaweed snacks.
A CJ CheilJedang official said, "Through bibigo, we will showcase an even wider variety of K-food flavors in Mexico and South America."
[email protected] Kim Seo-yeon Reporter