The North Face White Label Taps ALLDAY PROJECT as Its New Face

[Financial News] The North Face, Youngone Outdoor's global outdoor brand, has selected mixed-gender group ALLDAY PROJECT as the new ambassadors for its lifestyle collection, The North Face White Label.
According to Youngone Outdoor on the 28th, The North Face also released its fall/winter 2026 campaign images following the ambassador announcement.
In the campaign images, ALLDAY PROJECT wore The North Face White Label's popular Project Down Jacket, as well as the new lightweight Calix Light Down Jacket. The Project Down Jacket, designed for warmth and comfort, can be worn in everyday settings and was popular last winter.
Seong Ga-eun, president of Youngone Outdoor, said, "We selected ALLDAY PROJECT as our new ambassadors because their continued pursuit of new challenges across music, fashion and various other genres aligns with The North Face's brand philosophy."
[email protected] Kang Myeong-yeon Reporter