"Free Size Upgrades Every Monday"... Starbucks Launches 'My Star Coffee' Campaign

[Financial News] Starbucks Coffee Korea is launching the 'My Star Coffee' campaign at Starbucks stores nationwide.
According to Starbucks on the 28th, 'My Star Coffee' is a customer-participation campaign through which customers give coffee to their 'My Star'—someone who has quietly supported them. Every Monday, when a customer purchases a qualifying coffee, one 'My Star Coffee' is credited as a matching donation. The qualifying beverages are two types of brewed coffee: the brewed coffee included in 'Today's Coffee' and brewed coffee made with seasonal beans.
The campaign is being conducted at Starbucks stores nationwide under the same terms, with a goal of crediting 1 million cups of 'My Star Coffee.'
Customers who participate in the campaign will receive a free size upgrade every Monday through November 2. When ordering a qualifying coffee, customers can select the size of the beverage they will ultimately receive, and the discount will be applied automatically.
A video highlighting the campaign's purpose has also been released. The campaign video uploaded to Starbucks' YouTube channel, '727 Studio,' has received a positive response, surpassing 430,000 views in just seven days.
Shin Dong-woo, CEO of Starbucks Coffee Korea, said, "We ask for your interest and participation in the 'My Star Coffee' campaign so that the warmth that begins at Starbucks stores can spread throughout local communities."


[email protected] Kim Seo-yeon Reporter