"Golden Olive Chicken" Ranks No. 1 in Consumer Interest as bb.q Chicken Tops August Chicken Brand Big-Data Rankings

[Financial News] Genesis BBQ Group ranked first in consumer interest among domestic chicken franchise brands last month, led by its signature menu item, Golden Olive Chicken.
According to industry sources on the 28th, Genesis BBQ Group recorded the highest level of consumer interest among major domestic chicken franchise brands in August, based on a big-data analysis by public opinion research firm Data & Research.
Data & Research surveyed nine major domestic chicken brands across online channels, including news sites, communities and blogs. bb.q Chicken recorded a total of 27,613 posts during August, approximately 2.5 times the 11,013 posts recorded by the second-ranked brand.
bb.q Chicken's posts accounted for 47.5% of the total 58,162 posts. Positive consumer reviews of the signature Golden Olive Chicken's crispy texture and savory flavor, as well as Fel-Crunch, a new menu item developed in collaboration with Felix, continued to draw significant attention online.
The company is also expanding its presence in overseas markets on the strength of its competitiveness as a domestic brand. bb.q Chicken currently operates approximately 800 stores in 57 countries, primarily in North America, including the United States and Canada, as well as in Central and South America and Asia. Global consumer sales rose from approximately 300 billion won in 2023 to approximately 450 billion won last year.
A Genesis BBQ Group official said, "We are grateful for our customers' continued interest and support." The official added, "We will continue to expand our points of contact with consumers at home and abroad based on bb.q Chicken's distinctive taste and quality, while strengthening our competitiveness as a leading K-food brand."



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