This Fall's Trend Is 'Relaxed Elegance'... KT Alpha Shopping Targets FW Fashion

[Financial News] As 'Relaxed Elegance,' which combines comfort and sophistication, emerges as a key trend in women's fashion this fall and winter, KT Alpha Shopping is set to unveil the 2026 FW collection from its in-house brand, LE TROIS.
According to industry sources on the 28th, KT Alpha Shopping will launch LE TROIS's 2026 FW collection on the 29th. Centered on knitwear, the collection features relaxed silhouettes, layered styling, and seasonal colors such as olive green and cherry purple.
The first broadcast will feature the 'Layered Knit 3-Piece Set' and 'Wool-Like Knitted Pants 2-Piece Set,' selected by actress Myung Se-bin. The layered knits incorporate contrasting-color details along the neckline, hem, and cuffs, while the knitted pants come in a semi-wide fit.
LE TROIS is a women's fashion brand launched in October 2022, targeting primarily female customers in their 40s to 60s. It ranked first in the fashion accessories category on Homeshopping Moa in the first half of 2023 and won the women's business casual category at the 2024 Korea First Brand Awards.
KT Alpha Shopping plans to roll out a total of 10 new products during the FW season.
Baek Seon-ju, head of KT Alpha's T-commerce Business Division, said, "We prepared this new 2026 FW collection around a seasonal concept of clothes people will want to keep wearing for a long time."

[email protected] Kim Hyun-ji Reporter