Came to shop, got completely hooked on Crayon Shin-chan... Lotte Department Store’s Jamsil KINETIC GROUND turns one

[Financial News] KINETIC GROUND, Lotte Department Store’s fashion and content specialty section at its Jamsil store, is holding a promotion to mark its first anniversary. The store plans to strengthen its lineup of experiences that go beyond shopping.
According to industry sources on the 27th, KINETIC GROUND, a K-fashion specialty section on the second floor of Lotte Department Store’s Jamsil store in Songpa District, Seoul, will run a promotion through the 11th of next month to celebrate its first anniversary.
First, customers who make purchases at KINETIC GROUND will receive the popular ice cream 'Chaltteok Ice in Uju Tteokjip,' limited to the first 2,000 units. Customers who spend at least 100,000 won that day will also receive a Lotte Department Store Gift Certificate worth 5% of their purchase amount. Spending-tier gifts will be given to purchasers on a first-come, first-served basis.
KINETIC GROUND at the Jamsil store is the second location after the first store was introduced at Lotte Department Store’s main branch. It opened on September 26 last year in a space measuring approximately 5,000 square meters (1,500 pyeong). A total of 19 specialty fashion and intellectual property (IP) brands are currently located there.
In particular, KINETIC GROUND’s 'Popup Stage' hosted approximately 50 pop-ups over the past year, featuring everything from idols and character IP to sports and movie content, and attracting a wide range of customers. The Crayon Shin-chan Bakery Cafe, the first of its kind in South Korea, and Rilakkuma Sumikko Gurashi Plus by San-X, its second location in the country, also played a major role in attracting customers who visit the store for content experiences beyond simple shopping. As a result, the number of customers who made purchases at KINETIC GROUND reached 85,000 over the past year.
A Lotte Department Store official said, "KINETIC GROUND at the Jamsil store has grown beyond a place to simply purchase products into a content space where the visit itself is the destination. We plan to further expand visits from family groups and international customers by continuing to introduce differentiated promotions."
[email protected] Park Kyung-ho Reporter