Beauty of Joseon Posts Highest-Ever Daily Sales in the UK After TikTok Shop Event

[Financial News] Beauty of Joseon, Goodai Global's herbal skincare brand, drew considerable attention after participating in K-Beauty Super Brand Week, an event organized by TikTok Shop UK.
According to Goodai Global on the 23rd, 19 Korean beauty brands, including Beauty of Joseon, participated in the event held in London over two days from the 12th. About 1,000 consumers and TikTok creators visited the venue during the event.
Beauty of Joseon recorded its highest-ever daily sales in the UK during the event. Its average daily sales were four times the daily average from January through August this year. The brand offered discounts on bundles of popular products and held an event allowing customers to select and take home the products they wanted.
Beauty of Joseon is rapidly expanding its distribution network in the UK. It is stocked in 1,263 Boots stores, the UK's largest health and beauty chain, as well as more than 760 Superdrug stores and 160 Marks & Spencer (M&S) locations. After entering premium beauty retailer Space NK in February, the brand expanded its distribution to all of the retailer's stores within six months.
A Beauty of Joseon representative said, "Many customers who visited the event had already used Beauty of Joseon products and showed strong interest in sun care and skincare." The representative added, "We will continue to strengthen our position in global markets."
[email protected] Kang Myeong-yeon Reporter