Lotteria's New Menu Draws Strong Response... 'Ria Thick Shrimp' Reaches 242% of Its Target

[Financial News] LOTTE GRS's burger franchise Lotteria is seeing strong sales from its signature-menu campaign centered on 'Ria Thick Shrimp' and 'Ria's Bulgogi Red.'
According to LOTTE GRS on the 23rd, Lotteria runs the campaign each year by launching new variations of its signature menu items, 'Ria Bulgogi' and 'Ria Shrimp.'
This year, the company introduced 'Ria Thick Shrimp' and 'Ria's Bulgogi Red,' reinterpreted to reflect consumer demand for generous portions and spicy flavors.
During the first two weeks after their launch, about 500,000 units of 'Ria's Bulgogi Red' and more than 1 million units of 'Ria Thick Shrimp' were sold, demonstrating strong consumer interest. In particular, 'Ria Thick Shrimp' reached 242% of its target sales, significantly exceeding the initial goal.
A comparison of average daily sales of the new products per store over the same period showed that sales of the two 'Ria's Bulgogi Red' variants doubled compared with the two 'Kimchi Bulgogi Burger' products launched in last year's campaign. Sales of 'Ria Thick Shrimp' were 40% higher than those of the 'Cheongyang Crispy Whole Shrimp Burger.'
The company analyzed the results as evidence that consumer interest continues to grow in products that put a fresh spin on existing menu items in Lotteria's own style.
A LOTTE GRS official said, "We will continue to introduce a variety of menus and campaigns centered on Ria Bulgogi and Ria Shrimp while strengthening our position as a global K-burger brand."
[email protected] Kim Seo-yeon Reporter