29CM, 'NikeSKIMS' Takes Off; Key Products Sell Out

[Financial News] The fall collection from NikeSKIMS, a global sportswear brand introduced by MUSINSA-operated fashion platform 29CM, drew strong interest immediately after its launch.
29CM said on the 23rd that the initial stock of the NikeSKIMS Lift Mesh shoes and Skims Stretch Nylon Oversized Jacket, launched exclusively on a Korean online platform on the 17th, sold out within 10 minutes. Several key products entered 29CM's top 10 sales ranking on the day of their release.
29CM introduced content targeting women aged 25 to 39, its core customer base. Through its in-house content series 29 SHOWCASE+, it presented the collection as "wellness wear" connecting exercise and everyday life. Creator Dasha participated as a campaign model.
NikeSKIMS is a women's sportswear brand that combines Nike's sportswear technology with the design of Skims, the underwear brand founded by Kim Kardashian.
The collection consists of around 240 items, including tops, bottoms, sports bras, and leggings. More than 10,000 people took part within five days in a special kit raffle offering a shoulder bag specially made by 29CM, a NikeSKIMS claw clip, and other items.
A 29CM representative said, "We introduced the lifestyle proposed by NikeSKIMS from 29CM's own perspective." The representative added, "We will continue to offer differentiated products and content so that brands at home and abroad can effectively expand their touchpoints with female customers."
[email protected] Kang Myeong-yeon Reporter