Incheon Global City Development Launches Global Marketing for 'HOMING ROOTS SONGDO' at the World Korean Business Convention

【Financial News, Incheon—Reporter Han Gap-su】Incheon Global City Development (IGCD) is using its global network of Korean business leaders to promote the global project 'HOMING ROOTS SONGDO.'
IGCD announced on the 22nd that it will participate in the Corporate Exhibition of the 24th World Korean Business Convention (WKBC), which will be held for three days from the 28th to the 30th at Songdo Convensia in Incheon.
The WKBC is a global exchange event attended by Korean business leaders operating in about 60 countries worldwide, as well as overseas buyers.
At the exhibition, IGCD plans to introduce the third phase of the 'HOMING ROOTS SONGDO' project to overseas Koreans living abroad and foreign investors.
Rather than focusing solely on promoting the project, IGCD will operate its booth around on-site consultations. The booth will have space for three teams to hold consultations simultaneously, with tailored advice based on visitors' lifestyles, asset-management circumstances, and conditions for settling in Korea. The company will also accept preliminary subscription letters of intent on site.
Through the exhibition, IGCD plans to expand direct contact with potential demand groups, including wealthy overseas Koreans, while providing information about the third phase of the 'HOMING ROOTS SONGDO' project.
An IGCD official said, "We will use the World Korean Business Convention as an opportunity to expand exchanges with overseas investors across the board. Through targeted global marketing, we will focus on promoting the value of 'HOMING ROOTS SONGDO.'"
[email protected] Han Gap-su Reporter