Samjin Fish Cake Targets Runners with Experiential Marketing to Expand Brand Experience

[Financial News] Samjin Fish Cake is expanding customer experiences by combining sports with brand promotion through an experiential program targeting customers who enjoy running.
Samjin Food said on the 22nd that 'Samjin Fish Cake THE WAVE Gwangalli,' which it operates, had successfully completed a running program held recently in collaboration with RACEMENT, a running select-shop brand.
The program used Gwangalli's coastal running environment and local characteristics to turn a store visit into an experience and content. It was designed to allow participants to naturally experience Samjin Fish Cake's space and brand while running.
At the event held on the morning of the 20th, participants ran together along a course from RACEMENT Haeundae branch to Samjin Fish Cake THE WAVE Gwangalli. They enjoyed the coastal scenery stretching from Haeundae to Gwangalli while running, then looked around the products at THE WAVE Gwangalli after arriving.
Samjin Fish Cake is conducting research and development to expand fish cakes beyond simple snacks or convenience foods into products based on marine protein that encompass health and lifestyle. In line with this direction, the running program was an effort to broaden connections with consumers who enjoy a healthy lifestyle while expanding the new possibilities of marine-protein-based foods and the brand experience.
Samjin Fish Cake plans to continue introducing seasonal programs and content centered on 'THE WAVE Gwangalli,' including collaborations with various brands and communities.
A Samjin Fish Cake official said, "While continuing to research the various possibilities of foods based on marine protein, we will showcase new Samjin Fish Cake brand experiences through THE WAVE Gwangalli."
[email protected] Kwon Byung-seok Reporter