CJ OliveNetworks Reports Record-High First-Half Gift Card Performance

[Financial News] CJ OliveNetworks' gift cards posted record-high first-half performance, driven by product competitiveness spanning the lifestyle and culture sectors and the expansion of B2B supply channels.
CJ OliveNetworks said on the 22nd that its gift card transaction volume increased by more than 33% year on year in the first half of 2026. Its annual transaction volume also rose by approximately 27% last year compared with the previous year.
As mobile payments become more widespread, gift cards are expanding beyond gifts exchanged between individuals to become rewards used by companies for customer compensation, marketing, and employee benefits. CJ OliveNetworks is also expanding its B2B supply to meet this demand. Demand for its gift cards in business-to-business transactions continues to grow as the range of participating merchants and available products expands.
CJ OliveNetworks cited the expansion of B2B demand as one of the factors behind this performance.
In July, the company began supplying CJ Gift Cards and OLIVE YOUNG Gift Cards as rewards for LG Uplus home services. Consumers who newly subscribe to or renew contracts for LG Uplus home services, including internet, IPTV, and telephone services, can receive gift cards worth up to the 400,000-won range, depending on the service and subscription terms.
Because home services are often subscribed to by the head of a household as the representative account holder, their customers vary widely in age and household composition.
The expansion of redemption locations is another factor behind the growth. CJ OliveNetworks has steadily increased the number of places where CJ Gift Cards can be used, focusing on brands closely connected to everyday life.
Earlier this year, the company expanded its partnership network so that CJ Gift Cards could be used at approximately 5,700 emart24 stores nationwide. Consumers can now use CJ Gift Cards at convenience stores in addition to restaurants, shopping outlets, and cultural venues.
CJ Gift Cards can be used at more than 30 brands, including CJ's major brands such as OLIVE YOUNG, Tous les Jours, CJ CGV, CJ OnStyle, and CJ The Market, as well as Mega MGC Coffee, Paul Bassett, emart24, and Rankingdak.com.
In addition, CJ OliveNetworks issues and operates gift cards that reflect the characteristics of each CJ Group affiliate. In particular, users in their teens through 30s account for 88% of all OLIVE YOUNG Gift Card users.
CJ OliveNetworks plans to enhance product offerings and designs tailored to corporate customers' reward recipients and campaign objectives. It also plans to secure additional redemption locations closely connected to everyday life and new suppliers across various industries, thereby broadening the foundation of its B2B rewards business.
A-jin Lim, who oversees CJ ONE at CJ OliveNetworks, said, "As corporate customers' reward programs become more specialized, a product's brand competitiveness and range of uses have become important selection criteria. We will continue to refine our product portfolio to meet customer demand across various industries and expand the practical value of gift cards."

[email protected] Yeon Ji-an Reporter