KB Kookmin Bank Concludes 'KB Joy Olpark Festival 2026' Amid Enthusiastic Response

[Financial News] KB Kookmin Bank announced on the 21st that the 'KB Joy Olpark Festival 2026,' held on the 19th and 20th at the 88 Lawn Field in Olympic Park, Songpa District, Seoul, concluded successfully with approximately 20,000 attendees.
The 'KB Joy Olpark Festival' is KB Kookmin Bank's flagship event organized to communicate with customers and provide new experiences through music and cultural content. On the 19th, Zico, Simon Dominic, H1GHR MUSIC (Heartilly, Lil Boi, Woodie Gochild), Chungha, Isaac Hong, Jung Seung Hwan, So Soo Bin, and g0nny took the stage. On the 20th, EPIK HIGH, Roy Kim, 10 cm, Soran, Bolbbalgan4, Kim Nam-gil, Moyo, Stella Jang, and Far East Asian Tigers performed.
This year, performances by emerging artists were also held at the Olympic Park Waterfront Stage alongside the main performances. A total of eight teams participated over the two days, and the event was operated so that anyone could attend freely without a separate ticket, allowing citizens to enjoy the festival with music.
In addition to the performances, various programs were prepared, including booths where visitors could experience financial services from KB Financial Group Inc. affiliates and photo zones. The 'KB Good Food Truck' and 'KB Flea Market' were also operated in collaboration with small business owners, showcasing a variety of food and products to the audience. This year, the event added meaning to its spirit of sharing by donating ticket sales proceeds and inviting socially marginalized groups. Efforts were also made to operate the festival with environmental considerations in mind, including expanding the use of reusable containers at the venue.

[email protected] Ye Byeong-jeong Reporter