Budongsan114: "PRUGIO Ranks First in Both Apartment Brand Awareness and Trust"

[Financial News] Daewoo Engineering & Construction's PRUGIO ranked first in both domestic apartment brand awareness and trust, demonstrating its brand power.
According to Budongsan114 on the 21st, PRUGIO ranked first in both awareness and trust in the "Apartment Brand Image Assessment" survey conducted among 2,733 consumers residing across the country over seven days from Aug. 25 to 31.
In apartment brand awareness, Xi and Raemian followed PRUGIO among the top-ranked brands, while the trust rankings were PRUGIO, Raemian, and Hillstate, in that order. Analysts said the results showed a virtuous cycle in which high consumer awareness, backed by solid construction expertise, ultimately translated into trust.
The main factors behind the increase in brand awareness were identified as the effect of "regional landmarks and large-scale brand towns" and "continued large-scale supply." In fact, PRUGIO supplied the largest volume among the 10 major builders over the past two years or so, which was instrumental in creating large-scale brand towns across the country. Other contributing factors included its sophisticated exterior design and intuitive naming.
The biggest determinants of brand trust, by contrast, were found to be "construction capabilities as a general contractor" and a "track record of building major landmarks." The explanation was that a builder's fundamental construction experience, along with a steady supply of homes for sale, forms the foundation of consumer trust.
A Budongsan114 official noted, "Even brands that were traditionally ranked among the top must maintain and develop their ongoing housing supply and construction capabilities as a general contractor to retain consumers' ultimate trust."
The survey's margin of error was ±1.87 percentage points at a 95% confidence level.

[email protected] Jeon Min-kyung Reporter