JW Pharmaceutical Corporation expands eye care brand 'Frenz' into cosmetics
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- 2026-09-21 09:32:41
- Updated
- 2026-09-21 09:32:41
According to JW Pharmaceutical Corporation on the 21st, it introduced two new cosmetic products called 'i-Sseuk Eyelid Cleaner' for cleaning the eyelids and eyelashes.
Designed to wipe away sebum, impurities, and makeup residue remaining around the eyelids and eyelashes, the products come in pad and cotton swab types depending on the area and purpose of use. The pad type allows for broad cleaning of the eye area, including the eyelids, while the cotton swab type can clean narrow areas such as the roots of the eyelashes and the edges of the eyelids. Both products are individually packaged for single use to enhance hygiene and portability, and each comes in a pack of 30.
They contain moisturizing and soothing ingredients such as trehalose, hyaluronic acid, Polydeoxyribonucleotide (PDRN), and Carboxymethyl cellulose (CMC), as well as five types of naturally derived extracts, including Euphrasia officinalis extract, Aloe vera, Centella asiatica, Melaleuca Alternifolia Leaf Extract, and sea buckthorn. They contain no fragrances or colorants and have completed skin irritation tests.
JW Pharmaceutical Corporation has recently revamped the brand identity (BI) of Frenz and is expanding its product line. Following the addition of the food product 'Eye Crunch' to its existing eye drops and contact lens care products, the company has now extended its reach into cosmetics.
"As the use of digital devices and eye makeup becomes part of daily life, interest in eye-area hygiene is rising," said a JW Pharmaceutical Corporation official. "We will continue to expand Frenz's product range to reflect living environments and consumer demand."
[email protected] Jeong Sang-hee Reporter