Nol Universe Reclaims No. 1 Spot in September Daily Users, Overtaking Trip.com

[Financial News] Nol Universe has surpassed Trip.com in major metrics, including the number of users and new app installations, reclaiming the top spot.
According to Mobile Index and the travel industry on the 21st, NOL, operated by Nol Universe, recorded an average of 748,143 daily active users (DAU) from the 1st through the 13th of this month, ranking first among major online travel agencies (OTAs). That was about 300,000 more users than Trip.com, which ranked second with 456,946.
Based on monthly active users (MAU), NOL's user base grew from approximately 3.765 million in January to about 4.171 million in May, allowing it to retain the top spot in this category throughout that period.
However, in June, NOL surrendered the lead to Trip.com, a Chinese online travel agency that launched aggressive marketing campaigns, including first-come, first-served special-price events.
At the time, Trip.com ranked first after recording approximately 4.778 million users, an increase of 1.87 million from the previous month. It remained in the lead for three consecutive months after surpassing 5 million users in both July and August.
However, user metrics improved after NOL integrated NOL Interpark Tour and NOL Ticket early this month, while also enhancing user convenience and revamping its membership-tier system.
In fact, NOL had narrowly relinquished the top spot to Trip.com in the number of new platform installations in July and August. From the 1st through the 13th of this month, however, it overtook Trip.com in average daily new installations and reclaimed the lead.
In August, NOL recorded approximately 438,000 new installations in this metric, trailing Trip.com by 10,000. In September, it recorded about 25,000, putting it nearly 10,000 ahead of Trip.com.

[email protected] Jang Min-kwon Reporter