Standard Chartered Bank Korea Launches 'Steady Investing' Campaign with Liverpool Football Club

[Financial News] Standard Chartered Bank Korea is teaming up with Liverpool Football Club to launch a wealth management campaign.
On the 21st, Standard Chartered Bank Korea announced that it would run its second-half wealth management campaign, 'Steady Investing with FundSelect,' through November 30, based on its global partnership with the English football powerhouse Liverpool Football Club, hereinafter referred to as Liverpool.
This campaign is the second FundSelect campaign, following 'Invest Like a Champion,' which was introduced with Liverpool in the first half of this year. It will be held in 12 key markets—including Korea, Singapore, Hong Kong, China, Taiwan, Malaysia, the United Arab Emirates, Kenya, Nigeria, Brunei, Bahrain and Jersey—out of the 54 markets where Standard Chartered Group operates. Standard Chartered Group has been Liverpool's official main partner since 2010.
While the first-half campaign linked the importance of strategy and preparation for victory in football to investment principles, this campaign emphasizes the importance of maintaining a consistent investment strategy despite market changes. FundSelect is Standard Chartered Bank Korea's recommended fund portfolio. It is selected through the rigorous 3P process—Performance, People and Process—based on Standard Chartered Group's global wealth management expertise.
Standard Chartered Bank Korea is also holding the 'Kick Off Your Investment! Liverpool Football Club FundSelect Event.' Customers who newly sign up for FundSelect or make additional deposits above a certain amount to meet the event requirements will be entered into a drawing to receive Liverpool Football Club home jerseys for the 2026 and 2027 seasons and an official UEFA Champions League (UCL) match ball. Customers who do not currently hold funds will receive a coffee coupon if they newly open a FundSelect account, while customers who increase their FundSelect balance by a certain amount will also receive a coffee coupon.
Sachin Bhambani, executive vice president and head of wealth management and retail products at Standard Chartered Bank Korea, said, "As market volatility and uncertainty increase, it is important to maintain consistent investment principles and strategies rather than be swayed by short-term market changes." He added, "Through this campaign, we hope to make it easier to communicate the systematic investment principles pursued by Standard Chartered Bank Korea's FundSelect and its global wealth management capabilities."

[email protected] Seo Ji-yoon Reporter