SK Broadband Offers Chuseok-Tailored B tv Content

[Financial News] SK Broadband is strengthening B tv's content curation and mobile integration features for the Chuseok holiday. The company is making it easier for family members to find content they want during the long holiday and continue watching while traveling.
SK Broadband said on the 21st that it will offer Chuseok-tailored content curation on B tv through the 27th.
First, SK Broadband has created a special "Chuseok Discoveries" section featuring annual box-office rankings, films that surged back up the charts this year, and popular animations. The content has been organized by theme to help viewers easily find titles suited to their family and age group.
Integration with mobile B tv has also been strengthened. By linking a set-top box with mobile B tv, users can continue watching content they started at home while traveling to and from their hometowns. The service also recommends personalized content based on user profiles and viewing histories.
B tv is also offering content-related benefits during the holiday. From the 18th through the 27th, it will provide one 20% discount coupon per day for use on paid video-on-demand (VOD) content. Users can receive up to 10 coupons during the event.
The coupons can be used for a variety of titles, including the latest content such as the live-action film Moana, Toy Story 5, Love's Heartsping: The Legend of the Whale Jewel, and OK Madam: Bon Voyage. Customers will receive additional B Cash points when purchasing certain titles, while those who connect to mobile B tv will also receive 1,100 B Cash points.
Park Chamsol, who oversees platforms at SK Broadband, said, "No matter how much good content is available, a platform's role ultimately is to find and show customers the titles they want first. We have prepared the service so that the whole family can find the content they want right away, anytime and anywhere."
[email protected] Yoon Hong-jip Reporter