"Hyundai Motor Company: 800,000 won → 360,000 won, cut in half"—Securities firms slash target prices one after another

[Financial News] Hyundai Motor Company's stock, which surged on expectations for its physical AI robot business, has fallen to less than half its peak. It once approached 800,000 won but has recently dropped into the 300,000-won range, showing no clear recovery even as the broader stock market rebounded.
The sharp decline from its peak has also increased the burden of losses for individual investors holding Hyundai Motor Company shares.
On the 18th, Hyundai Motor Company closed at 366,500 won. Compared with its peak, the stock had fallen to less than half its value. In the first half of this year, some securities firms had even projected a target price of up to 1.2 million won.
According to the financial investment industry on the 21st, major securities firms successively lowered their target prices for Hyundai Motor Company. NH Investment & Securities cut its target from 760,000 won to 620,000 won, while Samsung Securities reduced its target from 600,000 won to 500,000 won. Meritz Securities also lowered its target from 770,000 won to 680,000 won. Kyobo Securities cut its target from 800,000 won to 740,000 won; Heungkuk Securities, from 880,000 won to 720,000 won; Hana Securities, from 760,000 won to 650,000 won; Korea Investment & Securities, from 770,000 won to 640,000 won; and Yuanta Securities Korea, from 690,000 won to 570,000 won.
Samsung Securities cited a strike and a stronger won as factors behind the expected earnings slowdown. Samsung Securities said, "Earnings are expected to slow in the third quarter due to the strike and the stronger won," adding, "The negative impact of the stronger won is expected to continue through next year."
Eugene Investment & Securities also projected that a recovery in earnings would take time. The firm said, "The wait for an improvement in Hyundai Motor Company's earnings will be prolonged."
Meritz Securities cited weakening sales competitiveness in South Korea, the United States and India as a burden. Meritz Securities said, "The decline in sales competitiveness in the South Korean, U.S. and Indian markets is intensifying," and added, "As earnings expectations are expected to be revised downward, we recommend maintaining a below-market weighting in the auto sector."
[email protected] Han Seung-gon Reporter